Purpose-built AI products

Turn insight and change into measurable action.

Genuine Soft’s AI product portfolio helps organizations assess capability, close improvement gaps, prepare people for change and measure real adoption.

Maturity & improvement

Nudj

The maturity-assessment platform that does not stop at the score. Define frameworks, validate evidence, expose gaps and convert recommendations into an owned improvement roadmap.

Evidence-backedGap analysisRoadmapsArabic & English

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Change enablement

ULIM

An AI-powered platform for managing change-related training, awareness, stakeholder engagement and impact—from the initial change event to measurable employee adoption.

Change eventsAI contentTraining & awarenessImpact analytics

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Framework agreement management

MFA Hub

The framework agreement platform for government. Protect every ceiling, run approvals as one traceable chain and see delivery, risk and cash live—from the first requirement to the final invoice.

Ceiling controlApproval chainLive deliveryArabic & English

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